{"id":15710,"date":"2023-02-24T17:13:50","date_gmt":"2023-02-24T14:13:50","guid":{"rendered":"https:\/\/paycore.com\/?p=15710"},"modified":"2023-03-02T14:19:45","modified_gmt":"2023-03-02T11:19:45","slug":"yenilikci-issuing-cozumleri-ile-kart-sahibi-portfoyunuzu-buyutun","status":"publish","type":"post","link":"https:\/\/paycore.com\/tr\/yenilikci-issuing-cozumleri-ile-kart-sahibi-portfoyunuzu-buyutun\/","title":{"rendered":"Yenilik\u00e7i Issuing \u00c7\u00f6z\u00fcmleri ile Kart Sahibi Portf\u00f6y\u00fcn\u00fcz\u00fc B\u00fcy\u00fct\u00fcn"},"content":{"rendered":"

[vc_row kd_background_image_position=”vc_row-bg-position-top”][vc_column][vc_column_text]Alptekin Topal<\/p>\n

Bir issuing banka olarak, hem geleneksel hem de meydan okuyan bankalar, kart sahiplerine veya m\u00fc\u015fterilerine bir kredi kart\u0131, banka kart\u0131 veya \u00f6n \u00f6demeli kart \u00fcr\u00fcn\u00fc veya hizmeti sa\u011flamaktan ve uygun bir kredi limiti belirlemekten sorumludur.<\/p>\n

Yine de, g\u00fcn\u00fcm\u00fcz\u00fcn rekabet\u00e7i bankac\u0131l\u0131k ortam\u0131nda geleneksel bankac\u0131l\u0131k \u00fcr\u00fcn ve hizmetlerini sunmak, bankalar\u0131n kart sahibi say\u0131s\u0131n\u0131 art\u0131rmak ve kart sahibi devaml\u0131l\u0131\u011f\u0131n\u0131 sa\u011flamak i\u00e7in yeterli olmamaktad\u0131r.<\/p>\n

Bu blog i\u00e7eri\u011fi arac\u0131l\u0131\u011f\u0131yla, kart\u0131 veren bankalar\u0131n ihtiya\u00e7 ve zorluklar\u0131n\u0131 inceleyece\u011fiz, yenilik\u00e7i issuing \u00e7\u00f6z\u00fcmlerimizi a\u00e7\u0131klayaca\u011f\u0131z ve kart sahibi portf\u00f6y\u00fcn\u00fcz\u00fc geni\u015fletmenize yard\u0131mc\u0131 olacak deneyim dolu stratejiler payla\u015faca\u011f\u0131z.<\/p>\n

Issuing Bankalar\u0131n \u0130htiya\u00e7lar\u0131 ve Zorluklar\u0131<\/strong><\/p>\n

G\u00fcn\u00fcm\u00fcz\u00fcn bankalar\u0131, an\u0131nda ve geli\u015fmi\u015f bir m\u00fc\u015fteri deneyimi sa\u011flamak i\u00e7in kart verme \u00e7\u00f6z\u00fcmlerini ve \u00fcr\u00fcnlerini modernize etmeye ve y\u00fckseltmeye zorlayan rekabet\u00e7i bir ortamda faaliyet g\u00f6steriyor. \u00c7\u00fcnk\u00fc piyasadaki bu kadar \u00e7ok kart teklifi ve \u00f6deme \u00e7\u00f6z\u00fcm\u00fc ile m\u00fc\u015fterilerin kartlar\u0131 de\u011fi\u015ftirmesi ve daha iyi bir anla\u015fma aramas\u0131 kolayd\u0131r.<\/p>\n

Bu bankalar artan rekabetin yan\u0131 s\u0131ra geli\u015fen teknolojiler, m\u00fc\u015fterilerin finansal hizmetlere y\u00f6nelik de\u011fi\u015fen alg\u0131lar\u0131 ve piyasaya giren d\u0131\u015f oyuncular nedeniyle bask\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kalmaktad\u0131r.<\/p>\n

\u0130\u015fte t\u00fcm bu zorluklara daha yak\u0131ndan bir bak\u0131\u015f.<\/strong><\/p>\n

Sanal D\u00fcnyay\u0131 Takip Etmek<\/strong><\/p>\n

T\u00fcm yapay zeka uygulamalar\u0131 ve geli\u015fen dijital teknolojiler ile teknolojinin k\u00fclt\u00fcr\u00fcm\u00fcze yerle\u015fti\u011fi ve bankac\u0131l\u0131k sekt\u00f6r\u00fcne yay\u0131ld\u0131\u011f\u0131 a\u00e7\u0131kt\u0131r.<\/p>\n

2026 y\u0131l\u0131na kadar, y\u00fcksek t\u00fcketici talebi nedeniyle temass\u0131z \u00f6deme pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn de\u011ferinin d\u00f6rt kat\u0131na \u00e7\u0131kmas\u0131 bekleniyor. Dolay\u0131s\u0131yla g\u00fcn\u00fcm\u00fcz\u00fcn sanal d\u00fcnyas\u0131nda, QR kodlar\u0131, mobil c\u00fczdanlar ve NFC \u00f6demeleri gibi dijital ve temass\u0131z \u00f6deme y\u00f6ntemleriyle dijitale \u00f6ncelik veren bir deneyim sa\u011flamak art\u0131k issuing bankalar i\u00e7in rekabetten s\u0131yr\u0131lma anlam\u0131nda bir se\u00e7enek de\u011fil.<\/p>\n

Bu, bir banka veya finans kurulu\u015funun yenilik\u00e7i kart verme \u00e7\u00f6z\u00fcmleri sunan bir issuer processor<\/a> ile ortakl\u0131k kurma konusunda yetersiz kald\u0131\u011f\u0131nda, rekabetin d\u0131\u015f\u0131nda b\u0131rak\u0131labilece\u011fi anlam\u0131na gelir.<\/p>\n

Ayr\u0131ca, pazardaki rekabetin en y\u0131k\u0131c\u0131 y\u00f6nlerinden biri de sanal kartlar veya \u00f6demelerdir. G\u00fcn\u00fcm\u00fczde Starbucks, Vodafone ve Apple gibi bir\u00e7ok marka, m\u00fc\u015fterilerin sat\u0131n alma kararlar\u0131n\u0131 etkilemek i\u00e7in sanal c\u00fczdanlar veya kartlar arac\u0131l\u0131\u011f\u0131yla bir mobil \u00f6deme a\u011f ge\u00e7idi sunuyor ve bu da kart sahiplerinin bankalar\u0131n sundu\u011fu fiziksel veya sanal kartlar\u0131 b\u0131rakmas\u0131na neden oluyor. Asl\u0131nda, Y ku\u015fa\u011f\u0131n\u0131n %67’sinin fiziksel bir kart\u0131 bile yok.<\/p>\n

Y\u00fckselen Beklentileri Kar\u015f\u0131lamak<\/strong><\/p>\n

Bug\u00fcn\u00fcn m\u00fc\u015fterileri her zamankinden daha anlay\u0131\u015fl\u0131 ve daha bilgili. Ki\u015fiselle\u015ftirilmi\u015f, h\u0131zl\u0131 ve kullan\u0131\u015fl\u0131 bir bankac\u0131l\u0131k deneyimi ile kar\u015f\u0131la\u015fma beklentileri var. Kart sipari\u015finden PIN kodlar\u0131n\u0131n belirlenmesine kadar kart edinim yolculu\u011fundaki her i\u015flemin ger\u00e7ek zamanl\u0131 ve daha kolay olmas\u0131n\u0131 istiyorlar. \u00d6rne\u011fin, pazardaki t\u00fcketicilerin %47’si mobil uygulama veya web sitesi \u00fczerinden yeni bir banka hesab\u0131 a\u00e7may\u0131 tercih ediyor.<\/p>\n

Ayr\u0131ca, mobil bankac\u0131l\u0131k uygulamalar\u0131 arac\u0131l\u0131\u011f\u0131yla banka hesaplar\u0131n\u0131n ve ileti\u015fimlerinin s\u00fcrekli kontrol\u00fcn\u00fc istiyorlar ve t\u00fcm \u00f6deme ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in fiziksel, dijital ve sanal kartlar\u0131 b\u00fct\u00fcnsel olarak kullan\u0131yorlar.<\/p>\n

M\u00fc\u015fteriyi Elde Tutmak<\/strong><\/p>\n

Accenture Finansal Hizmetler K\u00fcresel Ara\u015ft\u0131rmas\u0131na g\u00f6re, 33.000 bankac\u0131l\u0131k m\u00fc\u015fterisinin yakla\u015f\u0131k %49’u bir bankaya olan ba\u011fl\u0131l\u0131klar\u0131n\u0131n hizmet kalitesinden kaynakland\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n

Bankalar ve finans kurumlar\u0131 i\u00e7in hizmet kalitesini art\u0131rmak, m\u00fc\u015fterilere esnek ve kullan\u0131m\u0131 kolay bankac\u0131l\u0131k hizmetleri ile ki\u015fiselle\u015ftirilmi\u015f ve anlaml\u0131 deneyimler i\u00e7in tasarlanm\u0131\u015f kart \u00fcr\u00fcnleri sunmay\u0131 gerektiriyor.<\/p>\n

Bu nedenle, kart sahipleri ile zengin bir ili\u015fki kurmak i\u00e7in kart veren kurulu\u015flar, veriye dayal\u0131 bir yakla\u015f\u0131m benimsemeli ve bilin\u00e7li kararlarla de\u011feri art\u0131rmak i\u00e7in kart harcama davran\u0131\u015f\u0131 ve denge e\u011filimleri gibi temel parametreleri belirlemelidir.[\/vc_column_text][vc_column_text]G\u00fcvenli\u011fin Sa\u011flanmas\u0131<\/strong><\/p>\n

Do\u011fas\u0131 gere\u011fi, issuing ve kart y\u00f6netim sistemleri hassas m\u00fc\u015fteri bilgilerini tutar ve bu da doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 sekt\u00f6rdeki \u00f6nde gelen zorluklardan biri haline getirir. Kart issuing a\u00e7\u0131s\u0131ndan, bankalar\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 en b\u00fcy\u00fck doland\u0131r\u0131c\u0131l\u0131k riskleri, kart numaraland\u0131rma, karts\u0131z doland\u0131r\u0131c\u0131l\u0131k, sat\u0131\u015f noktas\u0131 doland\u0131r\u0131c\u0131l\u0131\u011f\u0131 ve hesap devralmad\u0131r.<\/p>\n

2022’de toplam kimlik doland\u0131r\u0131c\u0131l\u0131\u011f\u0131n\u0131n y\u00fczdesi %79’a ula\u015ft\u0131, bu da bankalar\u0131n ve finans kurumlar\u0131n\u0131n doland\u0131r\u0131c\u0131l\u0131k \u00e7\u00f6z\u00fcmlerine, konum tabanl\u0131, risk tabanl\u0131 ve biyometrik kimlik do\u011frulama gibi teknoloji odakl\u0131 g\u00fcvenlik \u00f6nlemlerine yat\u0131r\u0131m yapmas\u0131 gerekti\u011fi anlam\u0131na geliyor.<\/p>\n

PayCore Issuing \u00c7\u00f6z\u00fcmlerine Yak\u0131ndan Bak\u0131\u015f<\/strong><\/p>\n

Her kayd\u0131rma veya online \u00f6deme s\u00fcrecinde, m\u00fc\u015fterilerinize sad\u0131k kal\u0131p kalmad\u0131klar\u0131n\u0131 belirleyecek veya t\u00fcketicilerin piyasadaki di\u011fer kart se\u00e7eneklerine g\u00f6re sizin kart tekliflerinizi tercih etmeye y\u00f6nlendirecek bir deneyim sunuyorsunuz.<\/p>\n

Bu nedenle, kart veren kurumlar\u0131n mevcut zorluklar\u0131n \u00fcstesinden gelmek ve portf\u00f6ylerini geni\u015fletmek i\u00e7in m\u00fc\u015fterilerine m\u00fc\u015fteri odakl\u0131 ve esnek kart \u00fcr\u00fcnleri ve hizmetleri sunmalar\u0131 \u00e7ok \u00f6nemlidir. Bunu g\u00f6z \u00f6n\u00fcnde bulundurarak PayCore olarak bankalar, PSP’ler ve finans kurumlar\u0131 i\u00e7in kapsaml\u0131 ve yenilik\u00e7i ihra\u00e7 \u00e7\u00f6z\u00fcmleri sunuyoruz.<\/p>\n

Kolayca uyarlanabilen ve EMV uyumlu issuing lisanslama and issuing processing \u00e7\u00f6z\u00fcmlerimiz, i\u015f ortaklar\u0131m\u0131z\u0131n t\u00fcm kart \u00fcr\u00fcnlerini b\u00fct\u00fcnsel olarak y\u00f6netmelerini ve her t\u00fcrl\u00fc \u00f6demeyi ve uluslararas\u0131 veya yerel uyumlar\u0131 desteklemelerini sa\u011flar.<\/p>\n

Eksiksiz issuing platformlar\u0131m\u0131z ve hizmetlerimiz sayesinde operasyonlar\u0131n\u0131z\u0131 s\u00fcrekli olarak izleyebilir, an\u0131nda ki\u015fiselle\u015ftirilmi\u015f kart \u00fcr\u00fcnleri sunabilir, tekliflerinizi yenileyebilir ve charge-back, takas ve mutabakat y\u00f6netimi gibi \u00f6nemli i\u015flemleri tamamlayabilirsiniz.<\/p>\n

Banka, kredi ve \u00f6n \u00f6demeli kart issuing gibi \u00e7evik \u00e7\u00f6z\u00fcmlerimiz ve hizmetlerimizle m\u00fc\u015fterilerinize katma de\u011ferli teklifler ve hizmetler sunman\u0131za yard\u0131mc\u0131 olmak i\u00e7in g\u00fc\u00e7lerimizi birle\u015ftirelim!<\/strong><\/p>\n

PayCore Kart Issuing \u00c7\u00f6z\u00fcmleri ve Hizmetleri ile Kart Portf\u00f6y\u00fcn\u00fc B\u00fcy\u00fctme Stratejileri<\/strong><\/p>\n

Yukar\u0131da belirtti\u011fimiz gibi, kart sahibi portf\u00f6y\u00fcn\u00fc geni\u015fletmek ve m\u00fc\u015fteriyi elde tutmak, de\u011fer teklifinizi y\u00fckseltmek ve benzersiz deneyimler sa\u011flamak i\u00e7in zaman ve \u00e7aba harcamakla ilgilidir. Yenilik\u00e7i yay\u0131n \u00e7\u00f6z\u00fcmleri ile bunu nas\u0131l ba\u015farabilece\u011finiz a\u015fa\u011f\u0131da a\u00e7\u0131klanm\u0131\u015ft\u0131r.<\/p>\n

M\u00fc\u015fteri Taban\u0131n\u0131z\u0131 Geni\u015fletmek i\u00e7in Verilerden Yararlan\u0131n<\/strong><\/p>\n

Geni\u015f bir m\u00fc\u015fteri taban\u0131n\u0131 segmentlere ay\u0131rmak ve m\u00fc\u015fterilerin harcama al\u0131\u015fkanl\u0131klar\u0131, tercih ettikleri sat\u0131\u015f noktalar\u0131, gelirleri veya demografileri hakk\u0131nda eyleme ge\u00e7irilebilir i\u00e7g\u00f6r\u00fcler toplamak, bankalar\u0131n ve kurumlar\u0131n k\u00e2rl\u0131 segmentleri belirlemesine ve mevcut ve potansiyel her m\u00fc\u015fteri i\u00e7in benzersiz promosyon i\u00e7eri\u011fi belirlemesine olanak tan\u0131r.<\/p>\n

\u00d6rne\u011fin, issuing \u00e7\u00f6z\u00fcmleri sunan PayCore ile, kart \u00fcr\u00fcnleriniz, hizmetleriniz veya tekliflerinizle pazardaki potansiyel m\u00fc\u015fteriler i\u00e7in hedeflenen eylemleri ger\u00e7ekle\u015ftirmek \u00fczere \u00f6nemli m\u00fc\u015fteri verilerini izleyebilirsiniz.<\/p>\n

Sadakat Programlar\u0131 ile Tekliflerinizi G\u00fc\u00e7lendirin<\/strong><\/p>\n

Etkili sadakat programlar\u0131 olu\u015fturmak, herhangi bir finans kurulu\u015funun m\u00fc\u015fteri say\u0131s\u0131n\u0131 art\u0131rmas\u0131, geliri art\u0131rmas\u0131 m\u00fc\u015fteriyi elde tutmay\u0131 sa\u011flamas\u0131 i\u00e7in \u00e7ok \u00f6nemlidir. Ba\u015far\u0131l\u0131 sadakat programlar\u0131 olu\u015fturman\u0131n ve s\u00fcrd\u00fcrmenin anahtar\u0131, ayr\u0131nt\u0131l\u0131, de\u011fere dayal\u0131 bir CRM yakla\u015f\u0131m\u0131yla aksiyona ge\u00e7irilebilir i\u00e7 g\u00f6r\u00fcler toplamak ve m\u00fc\u015fterileri buna g\u00f6re te\u015fvik etmektir.<\/p>\n

Mevcut veya potansiyel m\u00fc\u015fterilerinizin ihtiya\u00e7 ve isteklerini inceleyerek kart \u00fcr\u00fcn veya hizmetlerinize do\u011fru m\u00fc\u015fterileri \u00e7ekmek ve kart sahipleri i\u00e7in de\u011fer yaratmak i\u00e7in sadakat programlar\u0131n\u0131z\u0131 farkl\u0131 kampanya t\u00fcrleri ile \u00e7e\u015fitlendirebilir,<\/p>\n

Kart Y\u00f6netim Sistemlerinizi Modernle\u015ftirin<\/strong><\/p>\n

G\u00fcn\u00fcm\u00fczde bankalar\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 t\u00fcm teknolojik ve k\u00fclt\u00fcrel zorluklar g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, modern kart bas\u0131m\u0131n\u0131n bir \u00f6deme hizmetinden \u00e7ok daha fazlas\u0131 oldu\u011funu s\u00f6ylemek do\u011fru olur.<\/p>\n

Do\u011fru m\u00fc\u015fterileri \u00e7ekebilmeleri ve kart portf\u00f6ylerini geni\u015fletebilmeleri, \u00fcr\u00fcn ve hizmetlerin de\u011fi\u015fen beklentilere ve ortaya \u00e7\u0131kan de\u011fi\u015fimlere g\u00f6re uyarlanmas\u0131yla ilgilidir. Bu nedenle, issuing bankalar i\u00e7in do\u011fru bir processing firmas\u0131 ile ortakl\u0131k kurarak kart y\u00f6netim sistemlerini yenilemek \u00e7ok \u00f6nemlidir.<\/p>\n

21 y\u0131l\u0131 a\u015fk\u0131n \u00f6deme yaz\u0131l\u0131m\u0131 uzmanl\u0131\u011f\u0131na sahip bir \u00f6deme i\u015fleme hizmetleri \u015firketi olarak, t\u00fcm kart y\u00f6netim sistemlerinizi b\u00fct\u00fcnsel olarak y\u00fckseltmek ve bug\u00fcn\u00fcn ve gelece\u011fin t\u00fcm acquiring and issuing gereksinimlerini kar\u015f\u0131laman\u0131za yard\u0131mc\u0131 olmak i\u00e7in buraday\u0131z.<\/p>\n

B\u00fct\u00fcnsel kart y\u00f6netim sistemi Ocean 2.0’\u0131<\/a> yak\u0131ndan inceleyin, bankac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn gelece\u011fine haz\u0131rlan\u0131n, t\u00fcm issuing and acquiring i\u015flemlerinizi sorunsuz bir \u015fekilde y\u00f6netin ve m\u00fc\u015fterileriniz i\u00e7in ak\u0131ll\u0131 kart \u00fcr\u00fcnleri ve teklifleri olu\u015fturun!<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row kd_background_image_position=”vc_row-bg-position-top”][vc_column][vc_column_text]Alptekin Topal Bir issuing banka olarak, hem geleneksel hem de meydan okuyan bankalar, kart sahiplerine veya m\u00fc\u015fterilerine bir kredi […]<\/p>\n","protected":false},"author":1,"featured_media":15630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[48],"tags":[],"yoast_head":"\nYenilik\u00e7i Issuing \u00c7\u00f6z\u00fcmleri ile Kart Sahibi Portf\u00f6y\u00fcn\u00fcz\u00fc B\u00fcy\u00fct\u00fcn - PayCore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/paycore.com\/tr\/yenilikci-issuing-cozumleri-ile-kart-sahibi-portfoyunuzu-buyutun\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yenilik\u00e7i Issuing \u00c7\u00f6z\u00fcmleri ile Kart Sahibi Portf\u00f6y\u00fcn\u00fcz\u00fc B\u00fcy\u00fct\u00fcn - 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